Animation advertisement is the common representing mode of advertisement. Some Animations in the Animation advertisement are the pure ones, and some are the combination of real filming and Animation. If the Animation effect cannot be reached by real filming, the Animation or the combination of the two should be adopted. For example: some dynamic specificities are completed
with the 3D Animation. Today’s advertisements more or less use the Animation from the production aspect. If there is no Animation in the advertisement, it will be less wonderful. Digital Light Magic Animation applies itself to the application and expansion of the 3D technology in the advertising Animation field, and tries best to apply the up-to-date technology and best originality in the advertisement, so as to create more values for advertisement transmission of every industry or trade. The coming digital period will profundity influence the advertisement making mode and the development trend.